Digital Marketing Trends

Woman edits social media content on phone and laptop at a cafe in Bali.

Influencer Marketing in 2025

Influencer marketing has become a buzzword in the digital marketing landscape. But what exactly is it? Simply put, influencer marketing is a strategy that involves collaborating with individuals who have a significant following on social media platforms. These influencers use their authenticity and reach to promote brands, products, or services. Let’s take a closer look

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